Saturday, April 8, 2017

Marketing in the News: Clearmob

Techcrunch wrote an interesting article this week on a young company called Clearmob. This company founded only 5 years ago has established a platform that utilizes AI to better formulate marketing campaigns for firms seeking to utilize the many benefits of social media marketing. Clearmob has built this platform to run parallel with social media sites in order to simplify the process of displaying data and suggesting marketing strategies. Their current CEO, Sophia Li, had worked in the digital marketing industry for several years and as such has the experience required to understand which data is and is not significant. By using sophisticated AI, they are able to not only process the data more quickly, but also more effectively by removing human error. Part of their attractiveness is how simple the platform is. Simply put, it just works. It does what it needs to do without any other frills. Unfortunately they only support Facebook at this time, but they do plan to expand into other platforms.

This tool is very important to the marketing industry. Although they are not the first company to consult based on data analytics, they are one of the first to utilize AI and simplify the process of deriving meaning from the data. Coming from a marketing standpoint, their company will be crucial in the coming years as advertising moves primarily to social media. Once they expand into other platforms, their company will be one of the most sought out marketing consultants.

In terms of value proposition, their most valuable assets are their AI and the simplicity of their platform. That is what sets them apart from their competitors. This company has a lot of growth ahead of it and it will be exciting to see how they expand by capitalizing on these assets.

Although I am familiar with data analytics, I was unaware of how clunky most firms are in collecting and analyzing data. It was interesting to me that this company has found such an elegant solution to this by providing widgets that attach directly into Facebook. Furthermore, the use of AI was a brilliant move on their part as that is clearly the direction that data analytics is heading in.





SOURCES:
https://techcrunch.com/2017/04/04/clearmob-social-campaigns/
https://www.clearmob.com/en/

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